The series was developed through collaborative workshops between the creative team, director, and comedian Will Hobson — better known as the “Webafrica guy.” Shot on a custom-built studio set designed to feel like a sitcom, the playful styling and filming approach added to the charm of the campaign. While the cast brought plenty of laughs, the real star was Makvoël the ostrich — a celebrity in her own right, and reportedly responsible for swallowing a wealthy tourist’s diamond earring.